Senior digital marketing and demand generation directors are, in a word, busy.
With the joint responsibilities of executing their companies’ online marketing strategies and generating leads for hungry sales teams on their shoulders, these smart senior staffers and their teams have their hands full.
When they find us . . .
Most often, our digital director clients come to us because the demand for leads is outpacing their ability to produce them. They tell us that the pressure of accelerating their digital marketing initiatives is far outweighing their limited resources and they need a hand-off. But they’re reluctant to turn their digital marketing efforts over to another resource they’ll have to manage themselves.
They want to partner with a marketing team that can execute sophisticated demand generation and advanced digital marketing strategies that will attract and close customers for them. And they want to know they’re investing in a marketing partner that actually gets results.
After Secret Sushi comes on board . . .
Our digital directors are thrilled about how fast we’re able to get traction together – and how much more efficient their jobs become. It’s a big win for them when they are finally able to report to their executive teams consistent lead-gen results and a significantly improved stream of prospects for their sales teams.
They especially love being able to communicate the specific impact their marketing efforts are making on revenue results. Having a new team of experienced, cutting-edge marketing brains in the background spotting opportunities for them is a huge relief, too. (And having time to catch dinner and a Netflix show with the family a few nights a week isn’t too bad, either.)